About me
Hi there, I'm Eliza
I design thoughtful products through systems thinking, collaboration, and empathy.
The Principles That Guide My Work
These principles shape how I solve problems, collaborate with teams, and create thoughtful, impactful experiences. They’re rooted in design thinking, user empathy, systems thinking, and craft.
01. Problem-Solving with Purpose
Effective problem-solving starts with clarity. I focus on aligning user needs, business goals, and technical realities to design purposeful solutions.
02. Holistic User-Centered Thinking
I design for the entire user journey, not just isolated screens. Empathy, context, and real-world behavior guide how I approach decisions.
03. Collaborate & Iterate Relentlessly
I rely on early feedback, quick prototypes, and tight collaboration with teams to refine ideas and ship better outcomes.
04. Accessibility & Inclusive Design
Inclusive design means building for everyone. I prioritize accessibility early to ensure experiences are usable, equitable, and compliant.
05. Design for Consistency & Trust
Cohesive visual systems and clear interaction patterns create confidence and familiarity. I advocate for reusable design systems that scale across teams and products.
06. Elevate Through Visual Design
Visual design isn’t just aesthetic, it’s communicative. I use layout, typography, and hierarchy to create clarity, guide action, and enhance emotional impact.
How I Apply These Principles in Practice
These principles shape how I solve problems, collaborate with teams, and create thoughtful, impactful experiences. They’re rooted in design thinking, user empathy, systems thinking, and craft.
I follow a flexible, iterative design process that aligns teams, explores ideas, and delivers meaningful outcomes through continuous learning and improvement.
Industries I've Designed For
Designing across industries has deepened how I collaborate, navigate complexity, and build systems that serve real people.
Technology
Mental Health
Non-profit
News & Media
Financial Services
Mental Health
Non-profit
News & Media
Financial Services
Education
Transportation
Healthcare
Government
...and more!
Transportation
Healthcare
Government
...and more!
